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Why Your Latest Trend Design Sucks (and What You Should Care About Instead)
Open ten modern websites and you will recognise the same look within seconds. Soft gradients, over-polished glass effects, giant headlines that say very little. It photographs well. It wins likes. It rarely wins customers. Somewhere along the way, design drifted from communication into costume. If your site is chasing fashion, it is probably leaving clarity and performance on the ...
