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NinjaWeb Case Study
Jim’s Group: Streamlining Digital Experiences Across 50+ Divisions
The Challenge
Jim’s Group is Australia’s most recognized franchising brand, with over 50 divisions and hundreds of franchisees nationwide. To support such a diverse network, they needed more than just websites, they required a scalable and modern digital ecosystem that could deliver consistency and growth. Their key priorities included:
- A centralized booking experience that worked seamlessly across all divisions while remaining customizable.
- Modern, scalable divisional websites that could be efficiently built, managed, and kept brand-consistent.
- High-performing, SEO-friendly, mobile-first platforms to ensure speed, visibility, and a seamless customer experience.
- Improved data visibility to track bookings, leads, and errors in a clear and actionable way.
Forging Jim’s Digital Arsenal
We partnered with Jim’s Group to transform their digital ecosystem and unify the online presence of over 50 divisions.
From scalable websites to custom-built applications, every solution was designed for performance, consistency, and growth.
The Solutions We Delivered
Divisional Websites
Dozens of divisional websites rebuilt or modernized using Jim’s Theme, delivering a scalable, high-performing, and cohesive online presence for the entire group.
Jim’s Leads
An Angular-based application that consolidates booking data, provides powerful insights across all 50+ divisions, and enables remote management and troubleshooting.
Jim’s Theme
A lightweight, custom Gutenberg theme with 20+ flexible blocks, built for fast development, SEO optimization, and brand consistency across every divisional site.
Jim’s WPCB
A centralized WordPress booking plugin that integrates with Jim’s Franchisee Management System, ensuring consistency across all divisions while allowing flexible customization.
Jim’s WPCB
A Unified Customer Booking Platform
We developed a custom WordPress plugin that integrates directly with Jim’s Franchisee Management System (FMS).
- Works seamlessly across all franchise websites while allowing division-specific customizations.
- Centralizes booking data into the FMS, ensuring accurate tracking and streamlined operations.
- Provides a consistent booking experience for customers, regardless of which division they interact with.
Impact
Jim’s Group gained full control over the end-to-end booking experience, improving customer trust and simplifying franchise-level management.
Jim’s Leads
To complement the booking system, we built Jim’s Leads, a custom Angular application designed to extend both visibility and control.
- Provides analytics and digestible booking data across all 50+ divisions.
- Helps head office and division managers track performance by service, time period, or division.
- Aids in troubleshooting booking form issues remotely, reducing the need for manual intervention.
Impact
Jim’s Group now has reliable oversight of its entire digital booking operation, with tools to identify trends, resolve issues quickly, and make better data-driven decisions.
Jim’s Theme
A Custom WordPress Theme for Growth
We engineered a lightweight Gutenberg-based WordPress theme tailored specifically for Jim’s Group’s needs.
- Includes 20+ custom Gutenberg blocks, enabling flexible yet brand-consistent design.
- Optimized for SEO, speed, and mobile performance.
- Built-in support for Jim’s systems: Booking form, analytics, error tracking - out of the box.
Impact
Jim’s Group gained full control over the end-to-end booking experience, improving customer trust and simplifying franchise-level management.
Divisional Websites
Re-designed for the future
Using Jim’s Theme as the foundation, NinjaWeb designed, rebuilt, or modernized the majority of Jim’s Group’s divisional websites.
- Dozens of sites launched or relaunched with consistent branding and faster delivery times.
- Every site delivered with integrated booking functionality, analytics, and management tools.
- Improved UX across desktop and mobile devices, while streamlining maintenance at scale.
Impact
Jim’s Group now operates a large network of divisional websites that not only look and feel consistent but are also easier to maintain, update, and scale.
Powering a National Brand
Building the Digital Backbone for Jim’s Divisions
We were engaged to design and build divisional websites for Jim’s Group, ensuring each one reflected the professionalism and consistency of the brand while catering to the unique needs of individual services. Our role covered everything from content structuring and layout design to integration of booking forms and lead-generation tools. By applying a unified framework across mowing, cleaning, fencing, painting, dog wash, and other divisions, we delivered sites that were visually aligned yet flexible enough to highlight each service’s strengths. The result was a network of websites that strengthened Jim’s digital presence, improved customer engagement, and created a smooth pathway for clients to connect with their local franchisees.
In the Shadows, We Build Excellence.
Hundreds of five-star reviews from businesses who’ve seen what happens when true digital ninjas get to work. Fast, flawless, and always on target.
Ben S
"Time after time NinjaWeb has gone above and beyond to make sure that the vision we have for our site is brought to fruition. We could not ask for a more dependable partner to help us navigate the ever changing on-line landscape within our field and offer our customers the most user friendly experience possible.- Classic Arabian Company"
Leslie A
"From day one, NinjaWeb understood our vision and executed it flawlessly. Their team is incredibly skilled and goes above and beyond to ensure everything runs smoothly. Our clients have noticed the difference, and so have we! - European Aluminum Systems"
Joel K
"I ‘ve worked with NinjaWeb for over 5 years now. In this time they have been absolutely fantastic to work with! They always delivers and are very creative with web design/development. There are absolute masters of WordPress. They also been great with dealing with a large number of stakeholders within bussiness. I couldn’t recommend NinjaWeb enough to anyone! - Jims Group "
Sofia A
"We partnered with NinjaWeb for a full rebrand and new site. They delivered ahead of schedule and under budget. It's rare to find this level of professionalism and creativity together. - Boudoir Vestiario"
David R
"Exceptional service from start to finish. The NinjaWeb team not only built our custom app flawlessly but also optimized our website for maximum performance. We’ve seen a huge boost in speed and conversions! - Neo Design"
Liam Smith
"NinjaWeb transformed our online presence with a sleek, user-friendly website. Their team's professionalism and attention to detail were outstanding. - Gaea "
Christopher L
"NinjaWeb got our farm-to-fridge e-commerce site up and running in no time. The design feels fresh (like our milk), and customers love the simplicity. Their team understood the rural branding vibe perfectly. - Nutra Milk"
Nathan O'Connor
"NinjaWeb built us a site that finally does justice to the work we put into our shop. Customers can now book services online, view our latest projects, and even get quotes. It’s clean, fast, and tough—just like a good engine. Couldn’t be happier. - Hot Metals Performance Moto Parts"
Charlotte Bennett
"tylish, slick, and smooth—just like our cuts! NinjaWeb gave our salon an online presence that matches our aesthetic. Booking has never been easier for our clients, and the team was super creative with the design. - Gio Hairstyle"
Ethan Brooks
"I’ve worked with a few hosting providers before, but NinjaWeb really stands out. Their Node.js hosting is super fast, and they helped me migrate everything smoothly. Highly recommended for developers."
Ivan Smirnov
"Very fast, very reliable. They setup hosting for complex applications, integrated tracking, and helped manage multilingual content. Respectful communication, good security knowledge. I trust them. - Cybersecurity Consultan"
